24 Hours

McDONALD’S / OUT-OF-HOME

AGENCY: TBWA\Chiat\Day New York & TBWA Zurich
CREDIT: Group Creative Director

A trans-Atlantic collaboration on a global McDonald’s brief. We took the concept of being open 24 hours a day, and reframed it as access to an infinite supply of McD’s favorites. One of the few brands iconic enough to run posters with no logo and lose zero brand recognition.

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