MEET AI

META / SOCIAL

AGENCY: Laundry Service New York
CREDITS: Group Creative Director

Meta wanted AI to feel more human. So we gave it faces. Tom Brady. Paris Hilton. Snoop. That angry chef guy. Not just voice and text versions. We built full digital personas. (28 big names in total) Then shot and directed each one to live like a real person on Instagram. Posts. Stories. Expressions that actually felt alive. No anthem film. No tech deep dives. Just a quiet launch where the real celebs introduced their AI clones and let the internet take it from there. People talked to them. Posted about them. Got weirded out then hooked. The campaign hit feeds, headlines and group chats globally overnight.

Kinda surreal. Kinda genius. Totally Meta.

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