MIND GAMES - THE EXPERIMENT

ASICS / LONG FORM DOCUMENTARY

AGENCY: Neil A. Dawson and Company
CREDITS: Concept Creator, Creative Director, Art Director


‘Mind Games: The Experiment’, a feature-length documentary narrated by Stephen Fry, premiered in London in January 2023. Behind it, a 100 participant study featuring mind athletes from multiple disciplines, and four main characters from the worlds of eSports, Chess, Mahjong and Memory Sports. The goal: prove the brand’s founding thesis* that movement can improve even the most exceptional brains.

Stream it on Amazon Prime

*ASICS is an acronym of the Latin expression “Anima Sana In Corpore Sano”, meaning "A Sound Mind in a Sound Body."
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