ezgif.com-video-to-gif.gif

NISSAN: 'No lazy horses'

 

Lazy Horses

NISSAN TITAN / FILM



AGENCY:
TBWA\Chiat\Day New York
CREDITS:
Creative Director

It started as a small social brief to highlight the Titan's unique claim to the highest standard horsepower in the American truck market. We came up with a weird metaphor for what goes on under the hoods of our competitors. We wrote a weird script. Traktor did some weird casting. And after over 9 million views on Facebook, Nissan took the film to primetime TV, running it during major college football broadcasts.


↓