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PFIZER: 'Science will win'

 

'CEO' won a Silver Pencil for writing craft at One Show 2017, in addition to a merit for the campaign.

 

 

Science will win

pfizer / RE-BRANd



AGENCY:
Grey New York
CREDITS:
Creative Director, Art Director

In February 2020, Pfizer were shifting their mission from making bank on erectile dysfunction drugs to curing humankind’s worst diseases. We took them at their word and created ‘Science Will Win’ with our friend Brent Singer at Grey. We won the pitch and the pro-science campaign became Pfizer’s global platform. At the time, they had already started working on a vaccine for a new coronavirus that we didn’t think was going to be, like, a major problem.


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