Blowing Up The Fight Game

DAZN / CAMPAIGN PLATFORM

AGENCY: 360i New York
CREDITS: Creative Director
AWARDS: Clio Entertainment Shortlist

DAZN was a major sports streaming service in Europe. But in the US it was still just a word that seemed to be missing a few vowels. They had to find a way to get noticed, so they focussed on combat sports, signed up the biggest boxers on the planet and destroyed the fan-unfriendly Pay-Per-View model. We told them that kinda made them sports broadcast anarchists. The slightly unhinged ‘Blowing Up The Fight Game’ campaign was born.

The launch film starred Tracy Morgan and was directed by Tom Kuntz. Fight promo films included ‘Inner Monologue’ directed by Jake Szymanski.

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