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VISTAPRINT: 'Unregiftable'

 

'CEO' won a Silver Pencil for writing craft at One Show 2017, in addition to a merit for the campaign.

 

 

Unregiftable

Vistaprint / CAMPAIGN PLATFORM



AGENCY:
Giant Spoon New York
CREDITS:
Creative Director

Vistaprint let you print on almost any object to create a highly personalised gift. But in a world of crass materialism (and an overhyped PlayStation 5 release) their sentimental offering was losing ground. So we created a campaign about the one unassailable advantage of a customized present from Vistaprint: it’s unregiftable. Both because you wouldn’t give such a thoughtful present away, and if you did it would be kinda weird.


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